Katherin Awad joined iSTAR Medical in February 2016 and currently leads the Marketing department while overseeing key medical affairs activities.
Katherin has more than 20 years of international medical device experience based in Belgium, France and Australia. She has held senior roles spanning strategic and operational marketing, country sales leadership, corporate communications and medical marketing across cardiology, orthopaedics, endovascular and ophthalmology specialties, and has built and scaled marketing departments from the ground up in early-stage startups.
At iSTAR Medical, Katherin was recruited as Head of Marketing to establish the company’s marketing function. She comprehensively launched the first-generation MINIject in Europe in 2021. After seven years in marketing, she transitioned to Medical Affairs while concurrently orchestrating the commercial launch of MINIject in Australia, driving commercial operations, marketing strategy, reimbursement pathways, and surgeon training between 2023 and 2025. Katherin’s results-driven mindset, cross-functional excellence, and long-standing record of success positioned her as the ideal leader for Global Marketing in 2026 to drive the launch of iSTAR Medical’s next generation product.
Katherin graduated first in her Bachelor of Science program at UNSW in Sydney and, after working six years in IT, Katherin earned her MBA with distinction from INSEAD in Singapore and France, specialising in marketing and strategy.
